eBay

eBay is an online marketplace that enables users to easily trade across the globe.

Cobranded Campaign

This is a campaign, which allows Chevrolet an opportunity to upsell and cross-sell their products to the eBay consumers. When users type in a keyword that is related to an Chevrolet product, they will land on a Chevrolet search results page, which promotes Chevrolet related products, upgrades, add-ons or alternative Chevrolet products.

Trick It Campaign

This campaign is market towards car savvy personas by inspiring them to buy motor parts for their car. This homepage campaign contains a series of six different graphics, which rotated on both the eBay and eBay Motor's site.