User Experience Design leader with a proven track record of crafting engaging, impactful experiences across technology, eCommerce, financial, and enterprise sectors. Combines strategic vision, AI-powered design, and builds design-driven cultures that drive innovation and human-centered outcomes.
Senior UX Manager, Zoom
Sep. 2022 – Present
• Led a multidisciplinary UX organization across design, research, and content, supporting all Zoom products, and directly responsible for UX strategy and operating models for Zoom Apps, Developer Platform, Product-Led Growth, and Monetization.
• Oversaw the AI integration across Zoom products, including AI Companion, Zoom’s flagship AI platform, with secure enterprise data integration for 300M+ daily users.
• Founded and scaled the Prism Design System, unifying web, mobile, native, and AI experiences across the Zoom Workplace ecosystem, accelerating time-to-market while delivering consistent, high-quality, and delightful experiences.
• Architected and scaled AI agents across core workflows, enabling validation, insight generation, and content creation at scale; deployed organization-wide, driving significant efficiency gains.
UX Manager, Google
Oct. 2021 – Sep. 2022
• Advocated for user needs and enabled the Sales organization to help advertisers worldwide achieve their goals and grow their business; 99% of Ads revenue was managed through our intelligent platform.
• Oversaw the highest-engagement charter, serving 60K daily users and generating $4B in incremental revenue.
• Developed future leaders by providing guidance, inspiration, and mentorship, setting team members up for long-term success.
• Mentored graduate students from diverse disciplines in the Studio Forward Program, cultivating the next generation of UX talent.
Director UX Design, Salesforce
Mar. 2021 – Oct. 2021
• Managed a team of designers and researchers on designing and building the next generation of enterprise data integration products and the Mulesoft Design System.
• Partnered with cross platform leaders to define and drive strategies that lead to targeted outcomes.
• Served as a thought leader and advocate for user-centered design, methodology and tools, creative vision, and digital strategy.
• Directed operations and shaped organizational design for the UX team, reducing costs, fueling growth, and driving professional development.
Director UX Design, Charles Schwab
Jun. 2013 – Mar. 2021
• Delivered on strategic digital initiatives on behalf of our clients and advisors in building omni channel platform experiences, which serves millions of users with over $6 trillion in client assets.
• Effectively managed a charter which includes transfers and payments, security, Schwab/TDA integration, digital messaging, Equity Awards.
• Launched Everest Design System for designers and developers to reduce business cost, and accelerate time to market for all digital experiences.
• Built a design thinking culture and introduced teams to new methods to increase experimentation and innovation.
Senior Designer, Snapfish
Mar. 2010 – Oct. 2012
• Delivered strategic digital initiatives for clients and advisors, creating omni-channel platform experiences serving millions of users and $6T+ in client assets.
• Managed a high-impact charter spanning transfers and payments, security, Schwab/TDA integration, digital messaging, and Equity Awards.
• Founded the Everest Design System, driving company-wide efficiency and accelerating delivery of all product and marketing digital experiences.
• Cultivated a design thinking culture to boost innovation and experimentation.
Senior Designer, Myspace
Apr. 2008 – Jul. 2009
• Developed strategies that deliver process improvements. Translated business requirements into wireframes and design solutions that effectively communicate product functions and brand identity.
• Lead designer on the music portal design that encouraged users to share playlists and discover new music. Collaborated with Tom Anderson, MySpace founder to translate his visions into designs.
• Transformed the help portal into an intuitive self-help portal, which allows customers to have easy access to real-time knowledge base, quickly and efficiently. This helped reduce the call volume drastically and increased the customer satisfaction and customer experience.
• Infused new life and significantly improved the photo portal to make it easier for users to edit photos, create slideshows, and use the face recognition feature to personalize their photos.
Senior Designer, Shutterfly
Sep. 2006 – Apr. 2008
• Provided strategic design solutions for merchandising and marketing collaterals that utilized design principles, best practices and user research to create a user-centered approach.
• Created a pattern library for the Shutterfly User Experience style guide to ensure uniformity in style across all products and website. The style guide covers everything from branding, usage of colors, and page layout to development practices.
• Lead designer on digital applications involved in creating a Calendar, Posters, Photo Cards, My Photos, and site search. Redesigned homepage to increase product discovery and attract new members to increase sales.
Creative Designer, eBay
Jul. 2004 – Sep. 2006
• Collaborated with the cross-functional teams that include interaction designers, product managers, business unit, and development team to improve usability experience; and oversee the production process and development.
• Coordinated with eBay Partners to design and implement co-branded marketing programs and microsite, which includes: Circuit City, General Motor, O2 Mobile, AOL, XM Radio, Hershey’s, Apple and Harrah’s Treasure Hunt.
• Designed and developed the 10 cents fixed price promotion, which generated 2.6 million incremental listings in one day. Due to the success of this campaign graphics, this design became a template for future promotions.
Education
California College of the Arts
BFA in Graphic Design
University of California Davis
Studied Design
Awards
Charles Schwab
2015, 2016, 2017, 2018, and 2019 Key Contributor Awards
International Arc Awards Competition
Gold Award for Circle International Inc. Annual Report design