UX Product Design leader with over 15 years of experience in creating delightful digital experiences for ecommerce, social media, and financial industries across web and mobile.
Senior UX Manager, Zoom
Sep. 2021 – Present
• Led and nurtured a UX team (designers, researchers, content, design ops), defining processes and strategies to support Zoom products, including the Developer Ecosystem, Monetization and Growth initiatives. Scaled educational programs to empower designers to conduct their own research and craft effective copy, boosting output and product consistency.
• Established the Prism Design System, enabling fast, high-quality product development across Zoom’s ecosystem for 300 million daily users. Aligned system goals with business strategy in close partnership with senior leadership.
• Integrated AI tools to scale design operations, including a bot that enables self-service access to guidelines, AI agents for copywriting, and research assistants for interview analysis, boosting speed, consistency, and team efficiency.
UX Manager, Google
Oct. 2021 – Sep. 2021
• Built and led an amazing UX team and promoted a culture of trust and learning.
• Championed user needs and empowered the Sales organization to help advertisers worldwide accomplish their goals and grow their businesses. Ninety-nine percent of ad revenue was initiated and managed through our intelligent platform.
• Oversaw the charter with the highest user engagement, reaching 60,000 daily users and generating $4 billion in incremental revenue.
• Developed leaders by providing guidance, inspiration, and encouragement to set employees up for future success.
• Mentor graduate students from different disciplines in the Studio Forward Program.
Director UX Design, Salesforce
Mar. 2021 – Oct. 2021
• Managed a team of designers and researchers on designing and building the next generation of enterprise data integration products and the Mulesoft Design System.
• Partnered with cross platform leaders to define and drive strategies that lead to targeted outcomes.
• Mentored the team to deliver effective designs that create delightful client experiences that harmonized business and user value.
• Thought leader and advocate for user-centered design, methodology and tools, creative vision, and digital strategy.
• Responsible for the operations and organizational design for the UX team, which reduce costs, fuel growth, and drive professional development for the team.
Director UX Design, Charles Schwab
Jun. 2013 – Mar. 2021
• Delivered on strategic digital initiatives on behalf of our clients and advisors in building omni channel platform experiences, which serves millions of users with over $6 trillion in client assets.
• Effectively managed a charter which includes transfers and payments, security, Schwab/TDA integration, digital messaging, Equity Awards.
• Launched Everest Design System for designers and developers to reduce business cost, and accelerate time to market for all digital experiences.
• Built a design thinking culture and introduced teams to new methods to increase experimentation and innovation.
Senior Designer, Snapfish
Mar. 2010 – Oct. 2012
• Led design initiatives for Snapfish Publisher user experiences, which is a B2B site for designers and application developers.
• Distilled complex broad visions into concrete client-focused, intuitive, and engaging experience to meet user needs for the initial and subsequent launch and continued to add new functionality to help sellers gain exposure and traffic.
• Identified design problems and built holistic, user-focused design system that is coherent and aesthetically alluring across the main site and co-branded partners.
• Worked with vertical leads to establish a pattern library to empower other
designers to create a cohesive, consistent, and effective experience across the site.
Senior Designer, Myspace
Apr. 2008 – Jul. 2009
• Developed strategies that deliver process improvements. Translated business requirements into wireframes and design solutions that effectively communicate product functions and brand identity.
• Lead designer on the music portal design that encouraged users to share playlists and discover new music. Collaborated with Tom Anderson, MySpace founder to translate his visions into designs.
• Transformed the help portal into an intuitive self-help portal, which allows customers to have easy access to real-time knowledge base, quickly and efficiently. This helped reduce the call volume drastically and increased the customer satisfaction and customer experience.
• Infused new life and significantly improved the photo portal to make it easier for users to edit photos, create slideshows, and use the face recognition feature to personalize their photos.
Senior Designer, Shutterfly
Sep. 2006 – Apr. 2008
• Provided strategic design solutions for merchandising and marketing collaterals that utilized design principles, best practices and user research to create a user-centered approach.
• Created a pattern library for the Shutterfly User Experience style guide to ensure uniformity in style across all products and website. The style guide covers everything from branding, usage of colors, and page layout to development practices.
• Lead designer on digital applications involved in creating a Calendar, Posters, Photo Cards, My Photos, and site search. Redesigned homepage to increase product discovery and attract new members to increase sales.
Creative Designer, eBay
Jul. 2004 – Sep. 2006
• Collaborated with the cross-functional teams that include interaction designers, product managers, business unit, and development team to improve usability experience; and oversee the production process and development.
• Coordinated with eBay Partners to design and implement co-branded marketing programs and microsite, which includes: Circuit City, General Motor, O2 Mobile, AOL, XM Radio, Hershey’s, Apple and Harrah’s Treasure Hunt.
• Designed and developed the 10 cents fixed price promotion, which generated 2.6 million incremental listings in one day. Due to the success of this campaign graphics, this design became a template for future promotions.
Education
California College of the Arts
BFA in Graphic Design
University of California Davis
Studied Design
Awards
Charles Schwab
2015, 2016, 2017, 2018, and 2019 Key Contributor Awards
International Arc Awards Competition
Gold Award for Circle International Inc. Annual Report design